Online matrimony: A big business in India

"The organised matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). Until a few years ago, it operated mainly as a loose network of friends, astrologers, family priests and so on."

"Now, the business model has evolved further. Both companies are looking to housewives and retired people to help expand their business. The brick-and-mortar model will expand primarily through franchises sold to this group."

"Accordingly, initial investment in the franchise operation has also been pegged at an affordable Rs 800,000-10 lakh, and office space requirements kept at 600-800 sq ft. In the next two years, Shaadi Point (the offline model of Shaadi.com) plans to expand its current 100 centres to 500, while BharatMatrimony is aiming for 300 centres in the same period."

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